Converging Technologies

But you’re getting there. Every year — hell, every month, every day, it seems — the branches that will lead you to that perfect fruit grow stronger, and you find new and better ways to navigate them.

But at the core of your fundraising, as always, is the trunk of the tree. Stalwart and supporting all your efforts, it’s made up of the less glitzy strategies that have been the backbone of fundraising for decades: direct mail, telefundraising, etc., plus solid campaigns for major gifts and planned giving. And then there are the roots — good communications, flawless accountability, faithful stewardship and old-fashioned relationship building — that ground the whole thing.