Converging Technologies

But in the months between the time our 2008 editorial calendar came out and now, it’s become clear that the future of fundraising — Fundraising 2.0, if you will — doesn’t lie in any one area. Surprise! There will never be a magic bullet that will catapult your fundraising into the stratosphere all on its own. Every new technology, every new tool will have its challenges. It will have its supporters and its detractors. It will engage and tease. It will be heralded, then tested and, then, find its rightful place in the fundraiser’s toolbox along with all of the innovations that came before it.