Conviction of a Nonprofit Leader

The basis of the conversation was around the overhead debate, about how many people wrongfully judge nonprofits on expenditure ratios rather than effectiveness. And simply being transparent by including your numbers and good deeds somewhere in your annual report is not enough. In order to truly educate the public, the media, the watchdogs and donors, nonprofit leaders must put this conversation at the forefront. That means it should be easy for people to see, not buried deep on your website or printed materials.