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“The STAR Workshops have been invaluable in helping fundraising professionals understand the role of online as part of a comprehensive fundraising program,” said Sara Spivey, chief marketing officer for Convio. “Whether you are just beginning to use the online channel or have integrated campaigns, the STAR Workshops provide insight and actionable ideas on how to use technology to engage all donors, as well as steward other supporters to increase their engagement. From major donors to one time or small sustaining donors, the internet is proving to be the fastest growing and most efficient way to reach, cultivate and move people to support an organization.”
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