Convio Recognizes Nonprofits for Innovation in Online Marketing, Fundraising, Advocacy and Email Marketing at Summit 2009

Winners by Category

Advocacy Campaign or Program
People for the Ethical Treatment of Animals (PETA), the largest animal rights organization in the world, was presented with an Innovator Award for their compelling use of Convio solutions to educate and advocate for an end to the annual Canadian seal hunt with Vancouver hosting the 2010 Olympic Games.The campaign successfully leverages petitions and action alerts, email, online advertising, an interactive micro-site, the use of compelling video, social media, billboards and demonstrations, and as a result, over half a million people have taken action online.