Convio Report: Four Trends You Must Know

In its whitepaper "How Do You Measure Up?," Convio shares four online trends every fundraiser should know to make the most of his or her organization's online presence and to stay engaged and foster relationships with constituents.

The trends, along with tips for how to capitalize on them, are:
1. Online fundraising continues to generate positive growth year over year while direct-mail results continue to decline. The key to success with online fundraising is growing your e-mail file and Web site traffic and giving constituents reasons to engage and take action.