Convio Report: Four Trends You Must Know

Suggestions:

• Seek out new donors. Start by asking individuals to take a specific action or use social media to build awareness (e.g., invite them to download your widget) or host a video or photo contest.
• Increase gift frequency by promoting monthly sustainer giving.
• Send a holiday e-appeal, as almost half of online giving happens in November and December. Test subject lines and content before sending the appeal.

4. E-mail open and clickthrough rates are holding steady for nonprofit organizations of all kinds.