Convio Study Finds Key Practices That Turn Nonprofit Event Participants Into More Successful Fundraisers

1) Start early,

2) Contact everyone you know,

3) Customize/personalize your emails,

4) Create a schedule for sending asks and reminders,

5) Ask, ask, and ask again, and

6) Customize your personal fundraising web page.

* Nearly three quarters of the most successful fundraisers had previously participated in a similar fundraising event for the charity, suggesting that organizations should emphasize communication that keeps past participants engaged and coming back.

About Convio
Convio is the leading provider of online marketing, fundraising, advocacy and constituent relationship management software and services to nonprofit organizations. The company’s online marketing suite offers integrated software for fundraising, advocacy, events, email marketing and web content management, and its database system, Convio Common Ground™ CRM, helps organizations efficiently track and manage all interactions with supporters. All products are delivered through the Software-as-a-Service (SaaS) model and are backed by a portfolio of best-in-class consulting and support services and a network of partners who provide value-added services and applications focused on the unique needs of nonprofit organizations.