Convio Unveils Nonprofit Sector’s Most Comprehensive Study of Online Trends; Online Tools Continue to Drive Value in Today’s Economy

Large Organizations Outperform Smaller Counterparts – Large organizations seem to be faring better in the recession than smaller organizations as seen by the fact that they raised seven times more money on average for the full year and raised 11 times that of smaller organizations during the fourth quarter of 2008. This growth can be attributed to the strength of their brands, as well as the fact that they typically have more resources and experience than their smaller counterparts to execute multi-channel campaigns. As smaller organizations increase their online sophistication, study authors believe there is an opportunity for smaller organizations to close this gap.

Special Consideration: Fourth Quarter 2008
Given the intense downturn in the economy in the fourth quarter of 2008, the authors of the study paid special attention to results in that quarter, in addition to their year-over-year analysis.