Convio Unveils Nonprofit Sector’s Most Comprehensive Study of Online Trends; Online Tools Continue to Drive Value in Today’s Economy
Third Annual Convio Online Marketing Nonprofit Benchmark Index™ Study Provides Insight from Millions of Transactions for Nearly 600 Nonprofits; Helps Identify Trends, Best Online Practices and Opportunities for Charity Leaders
Overall nonprofits experienced a three percent growth in online revenue in the fourth quarter of 2008 rather than a contraction like many expected. This growth, compared to the 18 percent growth for the whole year, indicates that the economy did have a significant impact on online fundraising during that period. Again, large organizations bucked the trend by experiencing growth that was 11 times the industry average.
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