Convio Unveils Nonprofit Sector’s Most Comprehensive Study of Online Trends; Online Tools Continue to Drive Value in Today’s Economy

“Online tools continue to play a very important role in the success of nonprofits, especially as many of them see negative growth via traditional channels,” said Vinay Bhagat, founder and chief strategy office for Convio. “The results of the survey also indicate that organizations that are engaging donors through multiple channels are better positioned to weather the current economic storm and build lasting relationships. The fact that we are seeing more online donors, even though the sizes of the gifts are flat, could bode well for the future. Organizations must focus efforts on stewardship and engagement so that these individuals remain committed as we come out of the economic downturn.”