Convio Unveils Nonprofit Sector’s Most Comprehensive Study of Online Trends; Online Tools Continue to Drive Value in Today’s Economy

“Results from the 2008 study indicate that online engagement continues to play a vital role for nonprofits, especially in this economy,” said Gene Austin, chief executive officer of Convio. “Compared to traditional marketing and engagement channels, online marketing and fundraising held up well. The study results prove that online marketing should be a key component of any nonprofit organization’s strategy to raise money, empower constituents and build a solid database of donors and supporters.”