Convio Unveils Nonprofit Sector’s Most Comprehensive Study of Online Trends; Online Tools Continue to Drive Value in Today’s Economy
Third Annual Convio Online Marketing Nonprofit Benchmark Index™ Study Provides Insight from Millions of Transactions for Nearly 600 Nonprofits; Helps Identify Trends, Best Online Practices and Opportunities for Charity Leaders
The study focused on key areas related to online success, including:
* Website traffic and registration
* Email file health
* Online fundraising
* eCommerce
* Online communications
* Advocacy
Key findings of the study include:
Positive Year-Over-Year Growth in All Areas of Online Success – 2008 saw positive year-over-year growth in all the key areas of online success — online fundraising, email file growth and website traffic. This is in contrast to reports that indicate traditional direct mail led engagement and fundraising growth declined in 2008 overall and especially in the fourth quarter.
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