Convio Unveils Nonprofit Sector’s Most Comprehensive Study of Online Trends; Online Tools Continue to Drive Value in Today’s Economy

Email File Growth Continues to be Strong – Email file growth grew at nearly 28 percent from 2007 to 2008. The number of email addresses on file has a direct impact on an organization’s ability to communicate with, cultivate and solicit actions from constituents. Generally speaking, the larger an organization’s communication reach, the more constituents who are available to help them reach their goals, whether that is raising more money, mobilizing more advocates, or simply increasing awareness.