Convio Unveils Nonprofit Sector’s Most Comprehensive Study of Online Trends; Online Tools Continue to Drive Value in Today’s Economy
Third Annual Convio Online Marketing Nonprofit Benchmark Index™ Study Provides Insight from Millions of Transactions for Nearly 600 Nonprofits; Helps Identify Trends, Best Online Practices and Opportunities for Charity Leaders
Increase in Number of Gifts Drives Online Revenue Growth – A 14 percent growth in online revenue was fueled by a 14 percent increase in the number of gifts nonprofit organizations received in 2008. With traditional fundraising channels experiencing challenges in 2008, online fundraising remains a growth engine for many organizations.
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