Convio Unveils Study Results On How Nonprofits Structure and Staff for Online Success

AUSTIN, Texas, May 20, 2009 — Convio, Inc., — the leading provider of on-demand constituent relationship management software and services to nonprofit organizations — today announced the results of a study designed to learn more about how leading nonprofit organizations structure and staff to drive results in their online marketing, fundraising and advocacy campaigns. The study identified consistent themes and practices that lead to success regardless of the size of the organization. The study provides seven steps nonprofits can take to address resource constraints and evaluate the best structure, staff size and skill sets to generate online results.