Convio Unveils Study Results On How Nonprofits Structure and Staff for Online Success

As a result, many nonprofit organizations have questions regarding:

* How big should my online marketing staff be?
* What is the mix of interactive marketing skills my staff should have?
* How should my online marketing staff fit into my organizational structure?

“Nonprofit organizations often look at technology, creative concepts or new program ideas that they believe will help them fulfill their mission, only to see them fail because they were not able to bring the right resources together to ensure success,” added Hauf. "This study and the collaborative nature of nonprofit professionals will help us as a sector be more thoughtful about identifying and developing the appropriate balance of skills required."