Convio Unveils Study Results On How Nonprofits Structure and Staff for Online Success

Key findings of the study include:
Truism – no matter the size of the organization there are never enough resources – According to the survey, no matter the size of the organization, the most common response to what their organization’s top barrier to success was insufficient staff. In fact, 90 percent of organizations cited insufficient staff, budget constraints (64 percent), and lack of online expertise (29 percent), both of which are also resource constraints. According to the study organizations with less than $20 million in annual revenue have between one and three staff members dedicated to online programs. The largest organizations, those with more than $100 million in annual revenue, averaged seven full-time staff working on online initiatives each week.