Convio Unveils Study Results On How Nonprofits Structure and Staff for Online Success

Organizational structure matters – The structure of an organization, or how the staff and other resources are aligned, determines which department(s), are responsible for making decisions about the organization’s online strategy, website content, and online objectives and impacts success. According to the survey results, 20 percent of nonprofit organizations currently are organized in a Centralized model. Nearly double that, or 39 percent are organized in a Decentralized model, and 41 percent have a Hybrid of the two. To understand the impact structure has on organizational performance, the study looked at each structure from a planning and goal setting, internal communication, decision making, and accountability standpoint. The centralized model proved to be most successful, followed by a hybrid structure.