Convio Unveils Study Results On How Nonprofits Structure and Staff for Online Success

Planning is imperative – According to the survey, 26 percent of nonprofits do not have any sort of Internet marketing plan for their organization. Including those that do not know if they have a plan or who only review their plan once every few years, the number increases to 44 percent. Centralized groups have the best planning record with 100 percent of the respondents having a plan, and reviewing it frequently. Conversely, less than half of Decentralized groups have a plan and review it frequently. Taking the time to develop an online plan that includes goal setting and clearly defines ownership and accountability for each metric will help create success.