Convio Unveils Study Results On How Nonprofits Structure and Staff for Online Success

Structure impacts performance – The results of having a plan, communicating effectively, and holding staff accountable can be seen in a Centralized organization’s ability to succeed in key areas of online success such as building an email file or increasing the amount of revenue received online. As an organizations overall structure evolves (which is common in tough economic times), organizations must re-evaluate the online team’s structure and look for ways to concentrate online staff into more of a centralized or hybrid structure to achieve the best results.