The Power of Co-op(eration)
Cooperative databases and predictive analytics can increase net income.
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For a long time, even prior to the “great recession,” many nonprofit mailers have been battling diminishing prospect results and shrinking housefiles while costs continue to rise and net income decreases. This has created a serious dilemma for many mailers because shrinking donor files also means that there are fewer good prospect names available on the rental and exchange market.
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Glen Bonderenko
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