The Power of Co-op(eration)
Cooperative databases and predictive analytics can increase net income.
● Objection No. 1: My board, CEO or supervisor does not want to participate because our names are unique and the organization doesn’t want other direct marketers mailing them.
Remember where your donor names originated? They came from lists of organizations that are rented and exchanged with your organization and numerous other organizations. Therefore the names on your donor file are not unique to your organization despite what some may think.
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