The Power of Co-op(eration)
Cooperative databases and predictive analytics can increase net income.
● Objection No. 2: My names will be overused by similar organizations and become fatigued, thus diminishing results of my housefile appeals.
No single list is used as a whole. The model does not know on which lists a name appears since a single name is on multiple lists. A significant benefit of a co-op is that models are applied across the entire co-op universe, not individual lists, to identify and rank the best prospects based on the desired characteristics for a particular participant. A selection of 2 million prospects from a co-op database that contains 200 million-plus individuals represents less than 1 percent of the entire database.
Related Content
Comments
