The Power of Co-op(eration)

So what can mailers do to get more good names to grow their files, get better results from the names they’re renting and exchanging, improve donor renewal results, extend long-term value, and increase total net income? There are no simple solutions to these challenges, but a great place to start if you haven’t done so already is to join one or more cooperative databases to find new prospect names and take advantage of the extensive modeling capabilities co-ops provide for housefile modeling and upgrading current donors. Modeling prospect and housefile names has the potential to make an immediate positive impact on your bottom line — whether your organization is looking to reverse negative trends or continue positive ones.