The Power of Co-op(eration)

Co-ops have most often been used by nonprofits for prospecting campaigns, but they also provide nonprofits with numerous housefile models that help maximize their donors’ long-term value. Housefile models can significantly improve campaign performance by increasing net income; efficiently reactivating lapsed donors; and identifying monthly donor, major-gift and planned-gift prospects. Essentially, co-ops provide participants with an extensive, low-cost modeling toolbox for both prospects and donors.