The Power of Co-op(eration)

How can a co-op help?
If you already participate in a co-op, but only take acquisition names as one of your vertical lists, test net file optimization or list optimization modeling to enhance your overall acquisition performance. Also test donor reactivation and housefile modeling to improve net income, and increase donor long-term value by identifying good prospects for other fundraising programs such as monthly giving, major gifts and planned gifts. Share your needs and objectives with your co-op account services representative, and work together to develop strategies and models that will meet or exceed your goals.