The Value of an Expectation
Coordinated, multichannel communications lead to higher donor satisfaction.
By
Karin Kirchoff
and Jeff Regen
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Make your donor the hero
A donor-centric approach to communications is another critical lever for change. Do your donors feel good about your cause? Are they the center of your work? Do your stories relate to them? Are you communicating to them the impact you've made because of their support? If not, it's time to revisit your message platforms!
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- Companies:
- Merkle
Karin Kirchoff
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Jeff Regen
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