The Value of an Expectation
Coordinated, multichannel communications lead to higher donor satisfaction.
By
Karin Kirchoff
and Jeff Regen
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To see the full study results, please download a copy of Merkle's forthcoming whitepaper at merkleinc.com
Karin Kirchoff is vice president at MINDset direct. Reach her at kkirchoff@mindsetdirect.com. Jeff Regen is general manager of the nonprofit group at Merkle. Reach him at jregen@merkleinc.com
Danielle Visco, manager of client strategy at Merkle, also contributed to this column. Reach her at dvisco@merkleinc.com
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