The Value of an Expectation

What's the key to improving donor satisfaction scores and, with that, donor value? A donor-centric approach founded on integrated and personalized multichannel communications is the answer. How do we know? Merkle, in partnership with a market-research agency, conducted a study surveying donors across four nonprofits in the health sector to understand the correlation between donor satisfaction and a donor's value. (In the interest of full disclosure, Jeff heads up the nonprofit group at Merkle).