The Value of an Expectation

Some are no-brainers. We all understand the link between donor satisfaction (and therefore an increase in giving) to "ease of giving" and even to "organization is trustworthy." Right? However, more surprisingly, the key performance drivers varied wildly by organization.

While all participating organizations were health charities, their results yielded a diverse mix of key drivers of donor satisfaction. For example, figure 2 illustrates how different the individual findings were for two of the organizations.