The Value of an Expectation

This demonstrates why it is imperative for each nonprofit to understand the attitudes of its own donors and the top drivers of their satisfaction. It's also obvious that there is no silver bullet/easy fix for every organization.

So what do we do about it? Effective, coordinated, multichannel communication is at the root of building high levels of donor satisfaction. (Hey, this column is called "Multichannel Moxie" after all …)