Corporate Giving: Best of the Basics

2. Get an “in” or introduction, preferably from one of your current donors/board members or from a corporate peer of the prospective donor.
You might be a great writer and give a killer pitch, but a prospect is more likely to respond to a peer or someone who already is involved and values the partnership. Working closely with allies is key. Fundraisers must arm these people with information that can make a convincing case to the corporate partner of interest.