Corporate Leaders Tout Philanthropy's Benefits Amid Grim Financial News

“If your program is really strategic, it will reflect where the growth is in your business,” said Ms. Laserson, of the Moody’s Foundation. “Our growth is coming from outside the United States and our philanthropy is increasing outside the U.S.”

Marketing Strong
The foundation executives said that the money they spent on cause marketing would also remain strong during the recession, because customers continue to say they prefer products that benefit charities and social causes.