Corporate Partnership Case Study: iMentor and Marsh & McLennan

Here is the process Klebanov and Hamilton shared in that session, "Building Strategic Corporate Partnerships."

Value proposition
The first thing iMentor did was craft its value proposition. The development department had been talking to MMC for a while, listening in those early conversations to figure out what it was looking for and how it fit iMentor's needs. It concluded that the partnership had to have the following characteristics to be worth it: