Corporate Partnership Versus Sponsorship

* Materials you need printed for the program, with a printed “thank you” or logo tastefully placed on the back;

* Posters that bring people to the program;

* A banner that you hang at the program or meeting; and

* Ongoing program support or brochures.

It’s easy to create an integrated corporate marketing program when you begin with your special events. Look at all your events and determine what event assets are available for sponsorship or corporate recognition. They can include invitations, banners, posters, T-shirts, program books, advertisements, tents, billboards, staging, tables, receptions, food, Web logos and links, newsletter recognition, annual reports, letterhead, and envelopes.