Corporate Partnership Versus Sponsorship

It becomes confusing when each event has different levels of sponsorship, so consistency here is well advised — but not required.

Once you’ve determined the levels, then take all of the possible sponsorship benefits for each event or program and divide them among the levels. It’s easiest to start at the highest level and offer everything, then take opportunities away as you move down through the different levels. Some things to remember as you allocate benefits: