Corporate Partnership Versus Sponsorship

* An integrated corporate marketing program contains every possible and available benefit your organization is willing to “sell” to a corporate partner.

* In addition to the sponsorship opportunities, an integrated corporate sponsorship package also includes everything a corporation and its marketing department would want to know about your organization. Remember that this is a strategic — not charitable — decision by the corporation. The people making the decision want to know what their return on investment will be. Who will they reach, and what impact can they have?