Corporate Sponsorship Consultant Gail Bower Offers Teleseminar for Nonprofit Organizations and Event Producers

"It's incumbent upon sponsorship properties to build a supportive culture, both internally and externally, so the partnerships they've developed will continue," said Gail Bower, president, Bower & Co. Consulting LLC. "Corporate representatives may be reticent about their company's stance on sponsorship and reluctant to commit. Therefore, sponsorship sellers, now more than ever, need to take a leadership role in the sponsorship dynamic to dispel negative perceptions."