You’re Not Nike — Get Over It
Corporate-style branding hurts nonprofits, flattens fundraising.
"Our fundraising results have dropped since we put our new brand standards in place, but that's OK because the new brand so brilliantly articulates who we are as an organization."
— Marketing director at a nonprofit
Don't laugh. This is not satire. I've heard statements like this many times. Maybe you have, too.
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