You’re Not Nike — Get Over It
Corporate-style branding hurts nonprofits, flattens fundraising.
When a donor gives, you just deliver the information you promised. Deliver it quickly, well and frequently. And overdeliver, while you're at it.
At that point, you're fulfilling a fulfillable, no-BS promise. There's no gap in the donor experience. Fundraising keeps working, and the revenue you need stays on target.
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