You’re Not Nike — Get Over It

According to some, communication rules that hurt fundraising effectiveness but make people in the organization feel good are perfectly OK. Call me old-fashioned, but I'd say anything you do with your communication that de-motivates donors from giving should be considered a failure. Silly me.

Once the brand people start positioning their failure as success, your organization is in deep trouble. You are on the top of a very steep and slippery slope that leads to crippling budget cuts — at best.