You’re Not Nike — Get Over It

To be fair, we can be pretty sure the brand folks didn't set out to make your fundraising less effective. They fully expected the new brand to help. They worked hard on a good-faith effort to take your 
organization to the Promised Land.

The fact that their efforts didn't work is a devastating blow to them. How could their hard-won insights and the brilliant principles of corporate branding not work miracles? Their claim that organizational self-expression matters more than cause-supporting revenue is just a desperate rear-guard action to 
salvage not only their hard work, but their very sense of reality.