You’re Not Nike — Get Over It
Corporate-style branding hurts nonprofits, flattens fundraising.
By
Jeff Brooks
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
7 Comments
Comments
Here's why: When you hand your money over to a nonprofit, you get nothing tangible in return. There's no iPhone to play with. You simply have no way of knowing whether the brand kept its promise. Since you have nothing in your hand, you are bound to have a sense that the nonprofit brand didn't keep the promise.
7 Comments
View Comments
Jeff Brooks
Author's page
Related Content
Comments