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FS sister publication Target Marketing recently reported that 32 percent of the top 50 mailers by volume in the United States are nonprofit organizations, making the sector second only to the publishing industry in mail volume. Using list rental and exchange data, plus evaluation of the Who’s Mailing What! Archive, the magazine identified 16 organizations as part of the top 50 mailers. Among them: AARP, American Diabetes Association, American Red Cross, Cystic Fibrosis Foundation, Disabled American Veterans, National Wildlife Federation, Paralyzed Veterans of America, Republican National Committee, The Salvation Army, and the U.S. Fund for UNICEF.
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Timothy Burgess
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