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These mega-mailers might be out front in volume, but that doesn’t mean they’re any more worthy than the thousands of other organizations using mail and other direct-response channels to communicate their needs.
So this holy season, celebrate your discounted postage rates; be wise and recognize that not all discounted mail gets delivered; take care in how you communicate so you are distinguishable from the competition;
and know that you are part of a great movement of organizations working to make our nation and the world a better place.
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Timothy Burgess
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