A Premium Symbol
Covenant House finds that religious symbolism — with some glitz added — gets envelopes opened.
A changing of the guard can be a good time to revamp your direct-mail packages. When Covenant House International brought a new president on board in fall 2003, it needed to change its acquisition packages, which contained a letter signed by the previous president.
The international childcare agency took this opportunity to test a few other ideas in its Spanish-language acqui-sition campaign — namely the premium it was using.
- Companies:
- Covenant House
Related Content
Comments
