A Premium Symbol
Covenant House finds that religious symbolism — with some glitz added — gets envelopes opened.
However, Dengler says the Spanish-language response rate is much higher — nearly double — than what the organization nets in the general market, and thus makes up for the slightly lower gift.
Dengler thinks this smaller prospect segment pulls higher response rates because Spanish-speaking prospects receive less direct mail than most other people in the United States.
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- Covenant House
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