A Premium Symbol
Covenant House finds that religious symbolism — with some glitz added — gets envelopes opened.
“We test paper premiums to keep the costs down,” Dengler says. “It’s much cheaper to send out a sheet of name stickers than to send out something like that key ring. But despite the considerably higher cost, the response rate just was overwhelming, so we were able to bring on new donors at a very effective cost.”
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- Covenant House
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