Covenant House finds that religious symbolism — with some glitz added

By Abny Santicola

According to Dengler, the jeweled cross premium now is mailing in the same, 4.75-inch-by-6.5-inch-sized outer as the original control along with the original elements, including the yellow bounce-back, an element that donors are asked to sign to give hope to Covenant House youths.

“We find that generally lifts response, no matter what we put it into,” Dengler says.